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Monday, March 7 • 10:30am - 11:30am
Developing a Strategic Approach to Member Communications

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With the expected generational turnover in the next ten years and Millennials entering the workforce, pools need to rethink how, when, what and why they are communicating with external audiences. In this session, two organizations will discuss their respective goals and tactics to implement a strategic, consistent, targeted and planned approach to member communications.

avatar for Amy Guilford

Amy Guilford

Associate Director, Property/Casualty Pool and Workers Compensation Fund
Amy Guilford is the Chief Administrator of the Property/Casualty Pool and Workers’ Compensation Fund.  She began her career at SET SEG in 2007 and performed the roles of Underwriter, Operations Manager and Associate Director.  Recently she was promoted to Chief Administrator in... Read More →
avatar for Susan Schoepke

Susan Schoepke

Marketing Manager, League of Minnesota Cities
Susan Schoepke is the marketing manager for the League of Minnesota Cities. She oversees all marketing efforts for the League of Minnesota Cities and the League of Minnesota Cities Insurance Trust, which includes planning, managing, and analyzing strategies to build awareness of and... Read More →
avatar for SET SEG School Insurance Specialists

SET SEG School Insurance Specialists

Chief Administrative Officer, SET SEG
SET SEG is a nonprofit, member-owned organization specializing in providing insurance solutions to Michigan public schools. For the last 40 years, our partnership with MASB has lead to our ability to provide customized, comprehensive programs that fit the specific needs of the state’s... Read More →

Monday March 7, 2016 10:30am - 11:30am CST
Governor's South 2